World Petroleum Congress 2023
The 24th World Petroleum Congress (WPC) in Calgary, Alberta, explored the theme “Energy Transition: The Path to Net Zero,” bringing together industry leaders, experts, and policymakers to discuss the future of energy. In collaboration with Deloitte’s Global team, our Canadian Design team developed a creative campaign to position the firm, an elite sponsor, as a trusted partner in the sector. We crafted a visual identity that merges traditional energy infrastructures with sustainable energy elements, illustrating the potential for balance and innovation in a transitioning industry. The campaign extended across print and digital media, a 750 sq. ft. immersive booth, and supporting assets for company-led events throughout WPC ’23, combining thoughtful design, storytelling, and interactive experiences to create a cohesive and engaging presence for the firm.
July, 2023
Client: Deloitte Canada, Deloitte Global
Deliverables: Visual Identity Conceptualization, Event Materials / Collateral, Booth Design, Digital Assets
