New Dance Horizons (Concept)
New Dance Horizons (NDH) is an inclusive, community-driven nonprofit in Regina, SK. I led the brand redesign and conceptual advertising campaign to create a modern, energetic, and approachable visual identity that reflects the vibrancy of dance and engages the local community. The campaign includes mobile ads with taglines like “Dance. It Moves You.” and “Put Your HeArt In Motion”, inviting audiences to explore dance as an art form, hobby, and outlet for personal expression. I also redesigned the NDH website to improve visual clarity and usability, making it easier for the community to access information, discover events, and explore past and current programs, reinforcing NDH’s presence both online and offline.
2021
University of Regina | CTCH 214: Visual Communication for The Web
Scope: Brand Conceptualization, Website Redesign, Mobile Banner Advertisement