Odyssey (Concept)
Odyssey is a conceptual Canadian sports brand focused on well-being and personal growth through sports and exercise. Its name — “a long journey full of adventures” — reflects the brand’s ethos of perseverance and exploration. Inspired by Homer’s The Odyssey, the brand’s concept emphasizes ingenuity and determination. The logo, an hourglass, symbolizes balance, fluidity, and a holistic outlook on self-improvement. The campaign also includes a motivational poster with the tagline “Stay On Track”, reminding audiences that success is earned through consistent effort, resilience, and a commitment to growth.
2022
University of Regina | ART 291: Introduction to Graphic Design
Scope: Brand Conceptualization, Visual Identity, Product Mockups
