Podium Club
The Deloitte Canada Podium Club Learning Centre (PCLC) is an invite-only environment designed for leaders, board members, and C-suite participants to connect, learn, and grow in a collaborative space. Located within Deloitte’s Bay Adelaide East building in Toronto, the PCLC fosters a bespoke Canadian board community through educational sessions and networking opportunities. As assistant graphic designer on the project, I redesigned and created internal-facing physical and digital assets for the PCLC workspace and its members. Following Deloitte Canada’s brand guidelines, the design emphasizes minimalism and high-quality textures, establishing an elevated and professional tone throughout the space. The centerpiece of the initiative was the PCLC Welcome Kit digital brochure, serving as the primary introduction for potential club members. Beyond the brochure, the team enhanced the workspace experience by designing assets for the BAE restaurant’s food and beverage offerings, including physical signage for featured local items and a digital iPad menu template.
April, 2023
Client: Deloitte Canada
Deliverables: Internal-Facing Materials
